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The privacy and cookie policy of outlines the regulations governing the website and its related services. In compliance with the General Data Protection Regulation (EU) 2016/679, we manage electronic and manual databases for account administration, marketing, and fulfilling legal, regulatory, and statutory obligations. Your provided personal information may be collected and stored. This privacy policy serves to inform users about the terms and conditions under which we process and store any personal information gathered from them, aligning with the objectives of the General Data Protection Regulation.

Affirmation of Privacy and Cookie Policy

By consenting to our privacy and cookie policy, you authorize us, our personnel, 96in affiliates, subsidiaries, suppliers, and agents to utilize your personal data. Personal data encompasses information gathered or provided via contact form registration on the website, posts, telephone, email, or internet-enabled devices. We urge all users to thoroughly review the terms and conditions related to privacy and cookies to comprehend our principles, perspectives, practices, and address any concerns regarding the processing, storage, collection, and utilization of their information.

Amendments to this Privacy and Cookie Policy

Following stipulations, we retain the authority to revise the privacy and cookie policy at our discretion. Alterations or updates to the 96in. com privacy and cookie policy page take immediate effect. The revised edition, accompanied by its date, will be promptly showcased on the website. It is advisable to routinely review the privacy page for any recent adjustments.

What Information We May Collect About You?

Our organization gathers and analyzes diverse information about you. The specifics of the information we potentially collect include –

Non-Personally Identifiable Information

Upon visiting our 96in. com website, we autonomously gather, record, store, and analyze data that does not individually identify you. This encompasses details such as the internet browser and computer operating system utilized, the originating website’s domain name, visit frequency, average duration, and the pages viewed on our site. This collected data serves the purpose of assessing website usage and enhancing its content. Rest assured, this process is geared towards optimizing user experience and does not involve personally identifying information.

Personally identifiable information

When applying to 96in login & registration or opening an account with us, we collect, record, store, and process personally identifiable information beyond what was previously mentioned. This encompasses various categories of data, including but not limited to:

  • Contact Information: Your complete name (first and last), date of birth, gender, physical address, email address, IP address, and telephone numbers.
  • Financial Information: Billing, payment card specifics, and transactions conducted on our website.
  • Publicly Available Information: Data accessible from public sources like the Electoral Register and relevant court judgment registers, may be pertinent to your utilization of our services. We may amalgamate this data with the information you provide to assess your credit application, verify your identity, and identify and prevent potential criminal activities and money laundering. Consult our Terms and Conditions for further details.
  • Mandatory Information: Additional essential details may be requested to initiate an account with us.
  • Credit Scoring Agency Information: Any data provided by a credit scoring agency, utilized periodically to aid in our processes.

This comprehensive collection of information is crucial for evaluating your eligibility, ensuring identity verification, and safeguarding against fraudulent activities. For a more in-depth understanding, please refer to our Terms and Conditions.

Usage Data

96in. com gather, record, store, and process various data about you, encompassing, but not restricted to:

  • Details of your engagements with our services, encompass traffic data, location data, IP address(es), and other communication data.
  • Technical details regarding the device(s) you employ to connect to our services.
  • All forms of communication exchanged with us, whether written, verbal, via telephone, email, or any other medium.
  • Regular analysis of your betting, payments, and other account transactions is conducted to enhance the quality of service we offer.
  • Information regarding your usage patterns on our services and/or selected third-party websites, derived from cookies stored on your device. (Refer to clause 10 for additional details on cookies.) Our commitment is to ensure the responsible handling and protection of your data under privacy regulations.
Call Recording

We may record all phone conversations, including those about betting and client service, for training, quality management, and quick dispute resolution purposes.

How We Use Your Information?

This policy governs the utilization of your information by us. The collection and processing of your information serve the sole purpose of fulfilling our contractual obligations to you and addressing legitimate business interests. Third-party data handlers and professional advisers may be involved in providing our services.

The reasons for processing your information encompass various facets, including:

  • Account Management: Setting up, operating, and managing your account effectively.
  • Verification Procedures: Verifying your age, identity, and application details, which may involve obtaining information from third parties like financial institutions and credit reference agencies.
  • Wagering Services: Providing you with wagering services.
  • Transaction Processing: Processing your transactions through your banking service provider.
  • Customer Support: Addressing inquiries from you regarding transactions made with us.
  • Legal and Regulatory Compliance: Enforcing and applying our Client Agreement, as well as other agreements such as our Terms and Conditions of Use for the 96in partner website. This includes compliance with legal and regulatory duties, obligations, and responsibilities.
  • Investigation of Unlawful Activity: Investigating suspected unlawful, fraudulent, or improper activities related to the website, and reporting crimes or suspected crimes, including money laundering or fraud.
  • Client Services Enhancement: Enhancing our client services to provide a more personalized experience.
  • Communication: Keeping you informed about future events, offers, and promotions through various channels such as SMS, email, telephone, and/or post.
  • Research and Analysis: Conducting customer research, analysis, and testing.
  • Risk Management: Carrying out risk management activities, including credit rating.
  • System Administration: Assisting in diagnosing system problems and administering the website.
  • Contractual Obligations: Any other purpose necessary for the performance of our contractual obligations to you.

We adhere to these principles to ensure transparency, legality, and the overall enhancement of our services while respecting your privacy and maintaining the security of your information.

Sharing Your Information with Third Parties

At times, we may need to share your information with third parties for various reasons, including but not limited to verifying the accuracy of the information you provide to us and fulfilling our legal and regulatory obligations. These third parties may include companies and organizations that specialize in fraud protection, credit risk reduction, and age verification. Examples of such sharing include:

  • Information with credit reference agencies when making inquiries could be shared.
  • To verify the accuracy we may required to share the information with third-party organizations.
  • If you fail to make due payments to us, we can share your information with debt collection agencies.
  • Sharing your information with legal advisors if we need help in enforcing our legal rights against you.
  • Particularly in relation to suspected unlawful, fraudulent, or other improper activity associated with the mobile app or website. To report a crime or suspected crime, such as money laundering or fraud. We can disclose any of your information that we are legally required or permitted to do so without prior notice to you.

Furthermore, if 96in or a significant portion of its assets is acquired by a third party, all personal data we hold may be transferred as one of the assets.

Inquiries with Credit Reference Agencies

We may conduct searches of the information held by credit reference agencies and fraud prevention agencies and use the results to make assessments and decisions regarding credit and credit-related services, verify your identity, manage your accounts, maintain the accuracy of your records, trace your whereabouts, recover debts owed to us, and prevent crime, fraud, and money laundering. These searches may affect your credit rating, and any records shared with credit reference agencies will remain on their files for 6 years after account closure.


96in. com may occasionally send you targeted bonuses and promotional materials related to our services, such as upcoming events, other promotional activities, and information about special offers that may be of interest to you. Your information will not be shared with any external entities for marketing purposes. We may communicate with you through email, SMS, post, and telephone. You can opt out of our marketing communications at any time. To modify or stop receiving these communications, click on the relevant link in our marketing emails, and this will be taken care of as soon as possible.

International Transfer of Your Information
  • We conduct business in multiple countries, some of which are located outside of your country of residence.
  • Your data may be transferred to and stored in a destination outside of your country for payment processing and provision of support services.
  • We will take all reasonable steps to ensure that your data is treated securely and in accordance with this privacy policy.
  • By providing us with your personal data, you agree to allow us to transfer, store, and process your information outside of your country.
Device Monitoring and Cookies

As part of our anti-fraud monitoring efforts, we may gather information about the device(s) you use to access our services. This information may include the device’s Internet Protocol (IP) address, memory, and operating system. Please note that this information does not personally identify you.

When using 96in. com services or visiting certain third-party websites, we may collect certain information about you, including personal information and general internet usage, through the use of cookies. Cookies are small pieces of information that your browser stores on your computer’s hard drive. We use cookies to better understand your website activity, such as which pages you visit, how often you visit certain pages, and which websites you come to us from. This enables us to determine which areas of the website are most popular and monitor overall website usage. Cookies also allow us to improve our site and provide a more personalized service based on your individual interests. We store information about your preferences and customize our site accordingly. Cookies also enable us to recognize you when you return to the website and keep you logged into your session if you browse away from the website.

Most web browsers automatically accept cookies. However, you can choose to refuse cookies, including essential cookies, by adjusting the appropriate settings on your browser. Please note that if you do so, you may not be able to access certain parts of the website. Unless you have specifically set your browser to refuse cookies, our system will issue a cookie when you log onto the website.

The following are some examples of the types of cookies uses:

  • Visitor identification cookies: These are anonymous identifiers that recognize a visitor across visits, which may be used to identify repeat visits and analyze cross-visit behavior.
  • Tracking cookies: These are account-related identification cookies that recognize you as a client and maintain your session on the website. They may be used to link site usage information with transactional information when analyzing and optimizing your user experience.
  • Customization cookies: These uniquely identify you, recognize you as a returning visitor, and are used to customize your experiences on the website.
  • Testing cookies: These are anonymous cookies used to randomly generate variants of content and maintain the visitor’s view of that content. They may be used to record a variant’s performance in achieving goals such as helping visitors to register.
  • Analytical cookies: These are used to collect information about how visitors use our website. This information is then used to compile reports and help us improve the website.

By using our website, you consent to us storing cookies on your browser and computer’s hard drive. Please note that third parties on our website may also use cookies, but we have no control over their use of cookies.

Security and Protecting Your Information
  1. At our organization, we place a high value on the security of our clients’ personal information. To ensure that we maintain the utmost security of your personal data, we have established appropriate administrative, technical, and physical safeguards to prevent any accidental or unlawful destruction, loss, corruption, unauthorized disclosure, access, and all other forms of unlawful processing of your data that may occur while it is in our possession. Additionally, all payment transactions are encrypted using SSL technology to provide an added layer of protection.
  2. While we take all necessary measures to safeguard your personal data, it is important to note that the transmission of information over the Internet is not entirely secure. As a result, we cannot guarantee the complete security of any personal data that you transmit to our site. However, we have implemented strict procedures and security features to prevent any unauthorized access to your information once we have received it. Therefore, you should exercise caution when transmitting your personal data to us, and do so at your own risk.
Links to Third Party Websites

Our website features links to external third-party websites, potentially providing you with valuable resources. It’s important to note that these third-party sites operate independently and are not governed by our privacy policy. We cannot assure the security of information shared on these external websites linked to or from ours. Any data provided to these third-party sites is beyond our guarantee. We explicitly disclaim responsibility or liability for the practices, actions, or policies of these third parties. Users are encouraged to exercise caution and review the privacy policies of any external websites they visit through our links.

Accessing Your Personal Information

To obtain your personal information held under the General Data Protection Regulation (EU) 2016/679, kindly request a copy in writing. A nominal administration fee may apply to cover the expenses associated with providing this information. Your request empowers you to access and review the data we maintain about you, ensuring transparency and compliance with data protection regulations.

Retention and Disposal

Our data retention policy is meticulously crafted to safeguard your privacy. 96in retain your personal information only as long as essential for delivering products and services or as mandated by relevant laws. In cases like responsible gambling and self-exclusion, we might need to retain your data indefinitely, aligning with internal policies and legal obligations. Ensuring security, we utilize robust methods like shredding for the secure disposal of information when it’s no longer necessary. This precautionary measure is taken to fortify against unauthorized access by third parties, upholding our commitment to protecting your information and adhering to stringent privacy standards.